With in the last 5 years, Americans have been shifting away from mass production into a more tailored, handmade, handcrafted product movement. Whether this be for the food we eat, the home furnishings we use, or (for the purposes of this blog) the clothing we wear.
In my research I’ve just come across the brand, Freemans Sporting Club, a company specializing in men’s dress clothes. More importantly, their focus is on tailoring and customization.
“Freemans Sporting Club was established to pay tribute to the vanishing art of American handmade goods, and the quality and durability inherent in something made by skilled artisans.
F.S.C. offers a roughly hewn yet refined reinterpretation of this bygone era, when a man’s garments were functional and long lasting. “Made Local, Buy Local” are core tenants of the F.S.C. ethos and nearly all of the collection is manufactured within ten miles of the shop.
Every F.S.C. garment is just a few hands removed from where it began and is made by a new generation of artisans, tailors and sewers who once flourished across the US. F.S.C. remains steadfastly dedicated and proud to be an American-made product.” – FSC’s About Statement
They measure and make each of their suits in Brooklyn, NY.
“FSC is not the only local menswear brand ringing up sales, thanks to the category’s first meaningful growth spurt in years. Sales of men’s clothing nationwide jumped 4.9%, to $56.5 billion, for the 12 months ended in March, outpacing womenswear, which grew 4.2% in the same period, according to research firm NPD Group Inc. The uptick is paying off handsomely for several companies that produce most of their merchandise in the Big Apple—such proximity provides quality control, and allows for smaller batches of product” – Crains New York Article
I feel American consumers are wanting products that will last longer and have a more individualist feel rather than buying something so mass produced that everyone on your block has one, and we’re willing to pay for the exclusivity of that handmade item.
“Consumers are looking for stories because the world is full of mass-produced objects that anyone can buy. So what’s interesting for consumers is a product they can tell people about through the knowledge and experience they gained”
– Henry Mason, head of research and analysis at consultancy Trendwatching