Let’s face it. Most men aren’t big fans of shopping. So advertisers and visual merchandisers need to catch their male customer’s eye quickly to grab their interest to come into their store and shop.
Here are a few current window displays and in-store displays for menswear and the menswear department.
[all pictures courtesy of Stylesight.com]
Theme – there seems to be theme of clean-cut-ness in upcoming menswear. Collars, tailored cuts, and a dressier look is what is being shown in store windows and displays.
Culture – I have to believe that this tailored trend is coming from the “trickle down” theory where influence is coming from celebrities and important people in society. The idea of dressing more cleanly and maintaining and image of “upscale” is becoming very popular.
Silhouettes – As stated before, clean cut, slim silhouettes are continuing to trend in current displays.